Digital payments and financial technology company Pay10 announced the appointment of cricketer Virat Kohli and actress-producer Anushka Sharma as its new global brand ambassadors, part of its push ahead of the company’s launch of its UPI-enabled payments app in India.
Their endorsement comes as the fintech firm positions itself as an inclusive digital payment solution for both consumers and businesses, particularly small and medium enterprises.
“Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted,” said Prabhpreet Singh Gill, Chairman of Pay10. “Virat and Anushka embody these same qualities. His discipline, performance and passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”
As part of the partnership, Kohli and Sharma will appear in a series of brand films, integrated campaigns, and digital activations aimed at promoting Pay10’s digital finance ecosystem. The company’s platform combines alternative payment methods ( APM), real-time cross-border transactions, dynamic QR codes, and wallet-based services, while supporting national payment schemes such as UPI.
“Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence,” said Kohli. “I am proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”
Together, the couple brings a combined digital reach of more than 500 million followers, a number that the company hopes will amplify its brand as it scales its presence across India and global markets.
“Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust,” Sharma said. “I understand how important it is to have reliable payment solutions that make every transaction effortless.”
The company’s strategic move underscores its ambition to disrupt the financial technology space by empowering merchants and customers alike through intuitive and interoperable digital payment solutions.
Their endorsement comes as the fintech firm positions itself as an inclusive digital payment solution for both consumers and businesses, particularly small and medium enterprises.
“Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted,” said Prabhpreet Singh Gill, Chairman of Pay10. “Virat and Anushka embody these same qualities. His discipline, performance and passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”
As part of the partnership, Kohli and Sharma will appear in a series of brand films, integrated campaigns, and digital activations aimed at promoting Pay10’s digital finance ecosystem. The company’s platform combines alternative payment methods ( APM), real-time cross-border transactions, dynamic QR codes, and wallet-based services, while supporting national payment schemes such as UPI.
“Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence,” said Kohli. “I am proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”
Together, the couple brings a combined digital reach of more than 500 million followers, a number that the company hopes will amplify its brand as it scales its presence across India and global markets.
“Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust,” Sharma said. “I understand how important it is to have reliable payment solutions that make every transaction effortless.”
The company’s strategic move underscores its ambition to disrupt the financial technology space by empowering merchants and customers alike through intuitive and interoperable digital payment solutions.
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