Amazon smartwatch to rival likes of Apple and Samsung hits limited-time sale with 50% off

Smartwatches may have become all the rage for those looking to track health data, fitness, sleep and more - but premium models from well-known tech brands, like Apple and Samsung, can come with hefty price tags that aren't budget-friendly.

With the likes of Apple's Series 10 model retailing for £399, though , or a Samsung Watch7 costing £319 (), buying a smartwatch may seem like an expensive endeavour. But not with , that's currently on offer for 50% less, reducing its price tag all the way down to a more wallet-friendly £29.99.

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comes with various coloured strap options - including beige, black and navy. The device can connect with your smartphone to answer calls and texts, get social media notifications and, importantly, track your fitness.

uses high-performance optical sensors to track your health through heart rate, blood oxygen and more. It provides a wealth of data from your day-to-day life that can help you make informed lifestyle changes if needed.

Promising effortless communication on the go, lets you stay connected with its VeryFit App, which enables you to answer and make calls directly from your fitness tracker watch. Receive notifications from like and SMS, ensuring you never miss important messages, and you get to customize sound and vibration settings to suit your preferences. Not to mention, you can utilize the Do Not Disturb mode for uninterrupted focus, perfect for tracking sleep or working out. Plus, , making it a top choice for Android lovers.

This could be a great budget alternative to the pricier Apple Watch, Samsung or Fitbit. Those who already purchased one vouched for its ability, proclaiming: "I have had other more expensive exercise and health watches and this watch performs better than any of them", but for hundreds of pounds less.

Reduced by a mega £30, has heeps of praise from plenty of customers. One 5-star reviewer beams: "Bought for my wife. She loves it. Works very well. No faults. Battery life around 6/7 days in reality. Worth every penny."

Another satisified shopper shares: " with Alexa built-in, allowing voice commands for convenience. It supports answering and making calls, tracks heart rate, SpO2, sleep, and stress levels, and offers a step counter. With IP68 waterproofing and compatibility with Android and iOS, it’s a versatile choice for fitness and daily use!"

And this buyer writes: "Didn't get a look in really, the wife decided she liked the shiny and claimed it as her own. The fact she has worn in none stop ever since speaks volumes. It has all you want on board in terms of fitness tracking, health and sleep stats, it does Alexa if you want, remote from phone calling, messages, etc - in short "

While a fourth chimes in: "After years of steering clear of off brand smartwatches due to a few shockers I've had in the past, this one was a real breath of fresh air. It links no problem via an app and does everything I'd expect a regular smartwatch to do, Compatibility is great with my current phone (Sony Xperia VI 1) and overall this exceeded all of my expectations."