Holly Willoughby 'flaunts' figure in Hunza G bikini shoppers say is 'beautiful'

Holly Willoughby may have dialled down her Instagram presence in recent years, but when she posts, people pay attention - especially when it comes to her effortlessly chic wardrobe. And this week, the former This Morning star served up some serious summer style inspo with a rare bikini snap that sent fans into a frenzy.

Posing in a black and white gingham two-piece and a bucket hat, the 44-year-old shared the sun-drenched shot with a nod to Oasis, captioning the image: “When you’re not in Wembley but your head is… have fun tonight if you’re lucky enough to be going.”

Her fans rushed to compliment the Dancing on Ice host, commenting: “You look amazing in that bikini you flaunt that body,” “You are looking great girl. Rocking that bikini,” and “Looking stunning as always.”

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The exact bikini Holly wore in the snap was from cult British brand Hunza G - a brand who has made a name for themselves with their one-size-fits-all swimwear. Holly wore the Jean Bikini in Black Gingham, which is a playful, strapless set with a bow-style bandeau top and a dipped-front bottom.

Coming in at £185, it’s crafted from Hunza G’s signature Original Crinkle fabric, which ‘sculpts and flexes’ with the body, promising a custom-like fit for UK sizes six to 16. That means if the wearer's weight fluctuates throughout the years, it should still fit perfectly, with no need to splash out on swimwear year after year.

But Holly isn’t the only celebrity showing off their swimwear online. Earlier this year, Cat Deeley went on holiday and was seen wearing the Evia Ruffle Swimsuit in black, which comes in at £80 at Boden. With lightly padded fixed cups and built-in Powermesh fabric to streamline the figure, it’s the kind of swimsuit that suits a range of body types. It comes in sizes six to 20, and is available in two lengths, regular and long.

And at Freemans, Myleene Klass has created an edit of holiday wardrobe staples, including a number of swimsuits and bikinis. Her LASCANA Scalloped Edge Bandeau Bikini Top costs £39 while the matching bottoms are £29, coming in sizes 6-16.

But what sets Hunza G apart from the competition is their one-size unique selling point, which few retailers have been able to replicate. On Trustpilot, Hunza G customers have raved about the suits’ fit, stretch, and excellent customer service.

One said: “I absolutely love my Hunza G swimsuits. They are well made, beautiful and comfortable.”

Another added: “Love Hunza G. This is my second bathing suit. It fits perfectly and the metallic raspberry is stunning. I’m an ardent swimmer and Hunza G is so easy to put on and moves with me on the pool. Your service is impeccable.”

One shopper had an issue with their order, but it was quickly rectified by the brand. They wrote: “Beautiful bikinis, I ordered the Jean in black and the Ruby in Metallic Khaki, which is the most beautiful shade of green. Please offer separates in this colour as it is great to mix and match.

"Disappointingly after one week of use, I noticed that the material was thinning badly on both bikini bottoms and looked like it might go to holes. I contacted customer service, sent some photographs and they have sent out two new bikini sets. Cannot fault the customer service.”

A fourth wrote: “Love all my purchases from Hunza G - only wish there were more colour ways in the coverage jean bikini and or more colour bikini bottoms in the coverage style so I can mix and match with all style/colour tops hopefully this will come in the future.”

For anyone heading on holiday, to the spa, or enjoy a sunbathe in the garden, shoppers can steal Holly’s style with the Jean Hunza G bikini here.