Olympia to host an action-packed weekend as Snow Show London returns

The London Snow Show is re-launching with a host of exhibitors in Olympia from October 18 to 19 after 15 years away from its former home that is currently being revamped as a world class cultural venue. The largest consumer ski and snowboard event of the year showcases a lengthy list of destinations, tour operators, brands and snowsports organisations. There's also celebrity speakers, talks and advice sessions, comedy and après style parties with live music.

Special features and installations include a family area, the Red Bull action zone, luxury and wellness sections with speakers and live yoga classes, kit and instruction places, information theatre, photo competitions, Alpine Stroll, themed Après Ski (with Après Ski Bands), Ski Bar Comedy and a talks stage hosted by former World Cup Alpine ski racer Chemmy Alcott. Among some of the exhibitors already confirmed are tour operators Crystal, Inghams and Ski Club Freshtracks along with destinations such as Norway, Andorra, Colorado, St Anton, Gurgl and groups Vail Resorts and Ikon Pass. After a break leading retailer Ellis Brigham is making a welcome return as well as others including Ski Exchange. The event will take place in the Olympia's National Hall, both on the main ground floor area and the mezzanine floor above, a large space that allows for a lot of light and atmosphere as the nights draw in ahead of the 2025-26 winter snowsports season.

In keeping with the revitalised new era there's a new ownership in charge. Last year The Mountain Trade Network acquired the Snow Show brand and is behind the new re-launch of the event. Its founder James Gambrill said: "We're really excited to be bringing the Snow Show back to its home at Olympia. Many skiers and snowboarders have great memories of the show over the years and we hear so much enthusiasm for the venue. But we are also bringing new elements to the event, creating a fun, action packed weekend, with lots to do and see, as well as plenty of opportunities to book holidays and buy equipment. Tickets to the London Snow Show will all be sold at a great value price point, for either one day or two, with a special price for families."

Adult day tickets cost £10, weekend tickets £15 and Family Day tickets £25 (2 adults + up to 4 kids aged under 18). To sign up and keep in the know visit: London Snow Show and https://londonsnowshow.com/newsletter