Kochi beyond the postcard: DTPC targets overlooked destinations

Kochi: Ernakulam district, known for iconic spots like Fort Kochi Beach, Mattancherry Palace and Marine Drive, is now looking to expand its tourism appeal by spotlighting lesser-known but equally captivating destinations. In a new initiative, the District Tourism Promotion Council (DTPC) aims to promote around 10 relatively unexplored locations across Kochi and its suburbs, positioning them as premium tourist attractions.

DTPC secretary Lijo Jospeh explained that the council aims to develop underutilized tourism spots in and around the city, beyond the existing popular sites. "We'll visit these locations to create a development plan with basic visitor facilities," he said.

A key focus will be the picturesque Kochi backwaters, including the Kadamakkudi cluster of 11 islands, three of which remain uninhabited. Despite their charm, these islands are mostly visited by domestic tourists due to limited marketing and infrastructure. With better promotion, officials believe they could appeal strongly to international visitors.

The northern part of the city holds further untapped promise. Places like Chittoor, Eloor, and Moothakunnam feature tranquil backwaters and small islets ideal for nature tourism.

According to Santhosh Jacob, a social activist from Vaduthala, these areas could offer curated experiences akin to those in Kuttanadu, with local cuisine, boating, and eco-tourism playing central roles. "The biodiversity of these locations adds value for nature lovers and researchers," he said.

However, poor road access remains a major hurdle, particularly for island regions. Authorities are hopeful that the expanding Water Metro network will bridge this gap and help boost footfall.

The tourism authorities are also planning to enhance tourism in under-promoted heritage sites such as the Aluva Palace, Kerala Folklore Museum in Thevara, and the Kerala History Museum, among others. "Promotional activities based in Aluva Palace can develop the entire area as a major tourism spot. Coastal spots like Nettoor, Kadambrayar, and Valanthakkadu also show promise for sustainable tourism if developed responsibly," said Arjun Prakash of the Kochi Next Forum.

Still, CRZ (Coastal Regulation Zone) norms that restrict construction near water bodies pose a challenge. "We can attract visitors to the yet-to-be-explored areas by highlighting the distinct culture, traditions, and cuisine of each location to appeal to a broader audience," said tourism consultant and former deputy director of tourism Prashanth Vasudev.