Amazon shares 9 safety tips to avoid online scams this festive season

As the festival season begins, millions of Indians will shop online for gifts, clothes, electronics, and home items. But the rise in digital shopping also comes with a rise in online frauds. To help consumers stay safe, e-commerce platform Amazon has shared nine safety tips to reduce the risk of scams. The company says these simple steps—like verifying websites, avoiding suspicious links, and using secure payment methods—can protect shoppers from losing money or personal information. Amazon India, which has partnered with the Indian Cybercrime Coordination Centre (I4C) under the Ministry of Home Affairs, is also running educational campaigns to spread awareness.


“A few habits like verifying websites before you pay, turning on multifactor authentication, checking bank statements, and reporting anything fishy dramatically reduce risk. We’re doing our part behind the scenes; we invite consumers to do theirs in front of the screen,” said Rakesh Bakshi, Vice President – Legal, Amazon India.


Amazon’s safety tips for consumers

• Educate yourself: Use Amazon’s Protect & Connect microsite to learn about phishing, MFA, and fraud tactics.
• Verify website authenticity: Check the URL, look for https, and avoid clicking links in messages.
• Avoid public Wi-Fi for payments: Make purchases only on trusted internet connections.
• Verify sellers and reviews: Read reviews carefully and buy through the Amazon app or website.
• Be cautious of unsolicited messages: Amazon will never ask for payment over phone, email, or gift cards.
• Use secure payment methods: Pay only inside the Amazon app or website and never share OTPs.
• Watch out for pop-ups and redirects: If pages look suspicious, close and reopen from a trusted link.
• Keep records and check statements: Save receipts and review bank or UPI statements weekly.
• Report suspicious activity: Report scams through Amazon’s tools or forward phishing emails to stop-spoofing@amazon.com